Several months ago, I found an interesting book that I am willing to buy on Amazon.com to read on my Kindle. Unfortunately, this book’s kindle edition is somehow not available to be bought at that time. I then searched on Amazon.co.uk and found out that this title is available in Kindle edition there! I googled and found a simple way to enable my account to shop from Amazon.co.uk: just change the address in “Content and Devices” page to some arbitrary, even virtual address in UK (I changed mine to 221B Baker Street, mind you), and that’s it. You will then be able to shop from Amazon.co.uk.
And so I did, and I bought that book.
Ever since, I didn’t bother to change back into Amazon.com. This is due to the fact that every other book I’ve been wanting since, is available both in the .com and .co.uk version of Amazon, with a comparable price. The only difference is the currency, and that I can’t buy from Amazon.com right now since my address is on the UK. So I thought, OK, if the same book is available in multiple sites, the price will be the same.
The enlightenment came just now, when I tried to search for a title, HBR 10 Must Reads on Managing Yourself. Accidentally, I searched for this book using google chrome, where I didn’t log in to Amazon.com. I saw a price of US$ 9.90 for the kindle edition. Alright, so I want to know how much is it in GBP, so I copy the link and pasted it on to Safari, browser in which I logged my Amazon account. Surprisingly, when the page opened up, I saw a nonsense price of US$ 21.67 of the very same book! More than doubled! Please note that I am logged in to Amazon, but I couldn’t buy it from Amazon.com and has to switch site to Amazon.co.uk. So I switched to .co.uk, to find a price of GBP 16.29, which is comparable to US$ 21.67 !
Do you get what I mean?
When I am logged in, the Amazon.com’s site actually adjusts the price to the equivalent USD price with Amazon.co.uk, not the original price it offers. If I logged out, the same page will show US$ 9.90 only, instead of previously shown US$ 21.67.
My point is, be careful when comparing prices of kindle books between different Amazon sites! It will automatically adjust price to your respective location so you won’t notice the difference, while they are actually different. I mean, 9.90 to 21.67 is such a big jump, right? In this case, viewed from another angle: with a careful observation, we can actually save more than 50% on Kindle Books by switching from Amazon.co.uk to Amazon.com!